P Technology Management Essay Example | Topics and Well Written Essays - 1000 words

P Technology Management - Essay Example The paper recommended that capacity building, change management, injection of more funds and resources into the MIS department will resolve the highlighted issues. Introduction Information technology and systems have transformed the economic climate through empowering the organizations to compete globally. It has become backbone of the organizations success. However, this success has been achieved by the organizations that have successfully implemented the various information technology solutions developed to resolve the prevailing and traditional issues. The organizations that have not been able to overcome the factors leading to lack of implementation of the solutions have lost the competitive edge and ultimately withdraw from the market. Nguyen and Papadopoulos (2011) postulated that customer relations management solutions have substantially benefited the Vietnamese Small and Medium Enterprises (SMEs). As a result, they are able to compete in 2012 with the global competition comin g in their markets after Vietnam has ratified WTO treaty. This paper aims to identify problems and to recommend solutions to overcome it. It has objective to highlight the leading factors that have lead to the unsuccessful and poor implementation of information technology management solutions in the organization. ... It has a wide spectrum of areas to consider including all Enterprise Resource Planning (ERP) issues. In a customer service organization, customer is the king and all the information related to the customers are of prime importance. To ensure efficiency and effective services, the customer relation management software plays a strong role in storing, categorizing, prioritizing and keeping the customer relations in desired frequency. Other modules include financial modules, accounting software, Internet, knowledge management and database management. These software help the organization in managing its tasks with ease and efficiency. The instant results derived from the reports generated through these software help the organization to take efficient decisions. The Internet helps the organization to develop an internal communication network for effective communication among the employees as well as to undertake all external communication with customers, affiliates and foreign partners onl ine. Thus, reducing time and costs of traditional communication methods. Information Technology and Competitive Advantage The information technology has twofold benefits. It automates the processes and decision making of the organization. Furthermore, it empowers the employees through giving them the steering of controlling the large amount of data available and to direct it in numerous ways to achieve astounding results. This aspect becomes the competitive advantage for the organization through which it competes globally. As globalization has opened the access of knowledge to all and the human resources have become the competitive advantage of organizations. Factors Responsible for Poor IT Management There are numerous factors that are responsible for the

Individual marketing strategy and plan for launching Starbucks in Essay

Individual marketing strategy and plan for launching Starbucks in India - Essay Example The aim of the paper is to identify strategies for Starbucks so as to enter the Indian market and capture the major chunk from its existing players. The paper has certain limitations which include availability of data and time available to complete the paper. The timing of Starbucks to enter the market has approached as out of 1.2 billion of population majority of it consist of youth which is the target market for coffee houses therefore the market is huge and is already being attracted and loyal to existing players. Plus the existing players are expanding to its fullest highlighting that market is yet to be saturated but currently have lot of potential. Because Starbucks have what is needed to enter such tea drinkers market it is the right time for them to launch their product in India especially when they are already experienced with facing a tea drinker nation and capturing market there. Conducting a brief market analysis it can be seen that competition is tough due to players being in market since a long time, on the same time buyers and suppliers have strong say in the market because of suppliers being limited in number and buyers having lot of options. Moreover, the potential of new entrants is also high but those with excessive cash can enter easily and lastly the substitute’s availability which is also there in form of fast food restaurants providing highly processed coffee. The suitable location for Starbucks would be Mumbai and New Delhi due to the target market which is the youth and bother these cities have lot of big companies’ offices and call centers plus are hot spots to tourists (Paunikar 2004). To capture the market the coffee maker needs to come up with innovative ideas such as bank with in cafà © of Barista coffee or co-branding with banks for credit cards, etc. (Tribhuvan, 2007) Furthermore, because the customers are extremely price sensitive proper pricing strategy needs to be placed so as to be successful in this