Alexandria Essay

Alexandria Essay Alexandria Essay Archaeology studies are often connected with history as this science provides archeologists with important information about specific historical facts, battles, events, etc. Alexandria essay writing is connected with description of a series of ancient cities, which were called Alexandria in the name of Alexander the Great. In fact, each conquered capital was named so in order to stress the unlimited glory of the emperor. Though there are a lot of Alexandria cities, Alexandria essay paper will most likely describe Egyptian Alexandria, which is also called Eskendereya. Unlike other archaeology papers that involve description of the ancient cities, Alexandria essay is one of the most widely practiced by the processors. There are several reasons why Alexandria essay is so popular. Firstly, when writing this type of college paper, student get acquainted with not only the city itself, but also with old Macedon and one of the most famous personalities in history – king Alexander the Great. Secondly, the city itself is a historical artifact because of the lighthouse of Alexandria, one of the Seven Wonders of the Ancient World. Therefore, unlike other archaeology papers, students have a lot of topics to mention in Alexandria essay. Alexandria Essay Writing It is not a secret that goal of each writer is to make college paper interesting and hold the reader’s interest up to the very end of the essay. When writing Alexandria essay, students can operate with a lot of unique and exciting facts. For instance, Alexandria essay about the lighthouse of Alexandria will make even the most severe professor reread paper several times. However, writing about ordinary and well-known facts will not result in a good grade. Even the smallest research in Alexandria essay ensures getting a better grade. Even prominent archeologists and historians know just a bit about this Wonder of Ancient World. Therefore, searching for some new information is almost doomed to failure. If you do not have an access to big online libraries and Internet databases, you risk searching for hours without positive results. Writers in our company have an access to various libraries worldwide and are able to complete even the most complicated Alexandria essay as well as th e other archaeology papers, on time. Also read American culture paper on BookwormLab.com.

Symptoms And Symptoms Of Manic Depressive Illness Disorder

INTRODUCTION Manic-depressive illness disorder also known as bipolar disorder is a disorder of the brain that makes and abnormal change in moods, energy, activity level and the ability to carry out day to day activity. There are many symptoms of bipolar disorder which can be severe and are not the same as the regular ups and downs that people go through from time to time. It is a potentially deadly multisystem condition complicated by a variety of known comorbid conditions including both psychiatric and physical diagnoses but unfortunately most of these symptoms are undertreated and unrecognized (Manning,2015; NIMH, 2016; dmh.mo.gov). CAUSES There are no medically diagnosed causes of bipolar disorder and it is suggested that there is no single trigger or cause to this illness but a collaboration of comorbid factors that lead or cause the effect of bipolar depression. Also research has shown that this illness tends to run in families with the genes either from one or both parents. Also abnormal stress like physical illness or money problems may cause an episode (Manning,2015; NIMH, 2016; dmh.mo.gov). SINGS AND SYMTOMS Comorbid and bipolar depression progression in first episode symptoms could be passed through the inflammatory processes, oxidative stress, apoptosis, and genetic susceptibility in the neurologic, cardiovascular, autoimmune, and other systems. Symptoms during the manic phaseShow MoreRelatedManic Depression : An Effective Disorder952 Words   |  4 PagesIn this research paper, mood disorder is known as an effective disorder. This Mood disorder has another name or title that is psychiatrically labeled as Manic Depression. Sometimes individuals have good days or bad days, or just simply feel depressed. This manic depression concept reaches way beyond the trivial aspects of life. Sometimes life itself throws a curve, to the point, where an individual becomes unhappy about things that may lead them to a state of being emotionally depressed, but thisRead MoreBipolar Disorder Essay1615 Words   |  7 PagesBipolar disorder, also commonly referred to as manic-depressive illness, is a brai n disorder that causes unusual and heightened swings in a person’s mood, energy level, and ability to function. The symptoms of bipolar disorder can be severe and therefore, they are quite different from the normal shifts in mood that everyone goes through on a daily basis. The effects of bipolar disorder can result in broken relationships, poor performance at work or school, self-mutilation, and even suicide. HoweverRead MoreBipolar Disorder And Other Mental Illnesses Essay1344 Words   |  6 Pages Having Bipolar Disorder means waking up not knowing whether Tigger or Eeyore will be making your decisions for you(healthyplace.com). I became interested in bipolar disorder and other mental illnesses because my older cousin suffers from bipolar disorder and dissociative identity disorder. After he was diagnosed I wanted to learn more about it, to better understand how he felt living with these disorders. He wasn t able to come over because my parents were afraid he would do something to harmRead MoreBipolar Disorder1485 Words   |  6 PagesBipolar Disorder HCA/240 Toni Black Andrew Bertrand 11/21/2010 What is Bipolar Disorder? Bipolar disorder, is also known as manic-depressive illness, this is a brain disorder that causes unusual mood swings, energy levels are either up or down and your ability to function a normal everyday life would be a challenge to these individuals with this mental illness. The normal ups and downs that people experience who doesn’t have bipolar disorder is relatively different because withRead MoreA Family Member Or Friend Who Suffers From Bipolar Disorder?1689 Words   |  7 PagesDo you know a family member or friend who suffers from Bipolar Disorder? Jessica was one of my friends from College, during college she was an outstanding student, she was always on time with assignments, no absences, and on top of the class. Everything in her room and study papers were extremely organized, but sometimes she last days with insomnia and cried without motive. Her parents’ divorce cause a terrible impact in her family, the doctors diagnosed her mom with major depression. Aft er collegeRead MoreBipolar Disorder : Symptoms And Symptoms1493 Words   |  6 PagesRorman Ms. Chrisman English 10 30 November 2016 Bipolar Disorder If people don’t get enough sleep and miss a meeting, they are just upset, but for people with bipolar disorder, it can trigger another episode to their week. Bipolar Disorder is a brain disorder that can cause shifts in people s mood that are more unusual. Signs and symptoms can be different depending on if the person has manic or depressive episodes. A person with the disorder can also give their family and friends struggles, asideRead MoreBiography Of Emil Kraepelin s Theory Of Psychiatric Psychology1708 Words   |  7 Pagespsychology. This paper will discuss some of his greatest discoveries such as his establishment in clinical observation. As well as the importance that Emil Kraepelin had on the taxonomy of psychiatric disorders and how his idea for this came about. It will also review his findings on bipolar disorder and schizophrenia. Kraepelin also founded some ideas on what later on came to be known as Alzheimer’s disease. Introduction Emil Kraepelin was a student under Wundt. Under Wundt KraepelinRead MoreBipolar Disorder And Manic Depressive Illness1734 Words   |  7 PagesDefinition Bipolar disorder, also known as manic-depressive illness, is a brain disorder that causes unusual shifts in mood, energy, activity levels, and the ability to carry out day-to-day tasks. There are four basic types of bipolar disorder; all of them involve clear changes in mood, energy, and activity levels. These moods range from periods of extremely â€Å"up,† elated, and energized behavior (known as manic episodes) to very sad, â€Å"down,† or hopeless periods (known as depressive episodes). Less severeRead MoreMental Health Is An Issue Throughout Society1529 Words   |  7 Pagespeople suffer with these illnesses and the media tends to treat it as a stigma. The media portrays mental health as negative and it is not. Having a mental illness is just like having a medical illness. It is important to give mental illnesses the same respect. This is why I chose to write about Homeland, because it accurately represents a mental illness. Homeland is a television series on Showtime. It is a political thriller about the Central Intelligence Agency and their involvement in the destructionRead MoreBipolar Disorder or Manic Depression719 Words   |  3 PagesBipolar disorder is also known by many as manic depression. It is a serious mental disorder that is associated by sever changes in a person’s mood, the mood changes range from feeling low and depressed to being manic, these changes are the typical symptoms of Bipolar disorder. Bipolar disorder is a mental illness caused by a chemical imbalance in the brain, and can be managed with therapy and medication. The episodes can last for days, hours or can be very short. Bipolar disorder affects both women

Film Analysis Enemy Of The State Directed by Tony Scott

In the modern day era, we find in society a ubiquitous usage of technology that seems to be never ending and forever growing. Included with this notion, the broad subject of surveillance is of course included. Contemporary surveillance, or more specifically technological surveillance, has been described as ambiguous; meaning that it is often misunderstood or open to different interpretations. The representation of surveillance within popular culture has played an impacting role on how we as a society perceive it and this raises certain questions that may reflect back on to society. The 1998 film Enemy Of The State directed by Tony Scott, Starring Will Smith, Gene Hackman and Jon Voight is considered to be a ‘spy-thriller’ blockbuster. Its†¦show more content†¦He later receives help from a guy named ‘Brill’ (Hackman) who is a former NSA worker who knows the ‘ins and outs’ of the surveillance business. He deactivates some of the ‘bu gs’ placed in Deans personal items and tells Dean to destroy any others that he finds. These events allow Dean some insight into what the NSA are capable of doing. After a chase scene or two Dean tries to blend into the crowd in a normal fashion in order to go undetected whilst being fully aware of security cameras and any loop holes the NSA could be hiding. Because of Brills help, when he is not trying to blend in to go undetected he adjusts his daily activities to attempt to move completely under the radar. Furthermore Dean goes one step extra, with Brills help he manages to manipulate his new found understanding of surveillance and the devices now in his possession and uses them to his advantage. Kammerer extends this notion that â€Å"there is no way of evading surveillance, the main character must learn how to use the technologies and ‘hack’ the system in order to outsmart his persecutors† (103). In doing this the tables have turned and Dean and Brill have now become the watchers, preparing their own plan that will not only get Deans life back, but also reveal Reynolds’s crimes. A social implication the film suggests â€Å"illustrates a vertical, hierarchical power relation between the gaze of the watcher that controlsShow MoreRelatedPortfolio for Organizational Behavior17518 Words   |  71 Pagesthe article relating to one of the 8 topics along with summary amp; analysis. I tried to analyse the problems or challenges faced by the organisation in each of the article or video or movie and relate it to the concepts learned from the course. TABLE OF CONTENT 1. Psychological Contract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1 Article- Pay-for-performance can be a minefield†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦3 2.2 Summary amp; Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 2. Perception And Attribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesD421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992 Printed in the United States of America 2 4 6 8 9 7 5 3 1 C ONTENTS Introduction Michael Adas 1 1 World Migration in the Long Twentieth Century †¢ Jose C. Moya and Adam McKeown 9 †¢ 2 Twentieth-Century Urbanization: In Search of an Urban Paradigm forRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreCrossing the Chasm76808 Words   |  308 Pagesdevelopment of Regis McKenna Inc. since its inception. We began in the 1970s in our work with Intel and Apple where we tried to set a new tone around the adoption of technology products, to capture the imagination of a marketplace whose attentions were directed elsewhere. Working with Intel, Apple, Genentech and many other new technology companies, it became xii Foreword clear that traditional marketing approaches would not work. Business schools in America were educating their students to theRead MoreRastafarian79520 Words   |  319 Pagesunrest in Jamaica was going to lead to a movement away from colonial rule and, having heard Marcus Garvey speak of the importance of Africa to black people in the New World, found in his remarkable success as a leader of thousands in the United States quite an amazing thing. Those who would presage the arrival of Rastafarianism also witnessed and read about the dramatic struggle of Emperor Haile Selassie to remove the Italians from his homeland of Ethiopia, which became the ï ¬ rst African nationRead MoreFundamentals of Hrm263904 Words   |  1056 PagesAccount Manager Training and implementation support www.wileyplus.com/accountmanager MAKE IT YOURS! Fundamentals of Human Resource Management Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant Marketing Manager Marketing AssistantRead MoreMarketing and E-commerce Business65852 Words   |  264 Pagesthe Microsoft Corporation. Copyright  © 2014, 2013, 2012 by Kenneth C. Laudon and Carol Guercio Traver. Published by Pearson Education, Inc., One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanicalRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesStrategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. 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Sustainability Principles Practice Taylor -Myassignmenthelp.Com

Question: Discuss About The Sustainability Principles Practice Taylor? Answer: Introduction Held on 26th of January every year, Australia Day is the known to be the national day of Australia (Macnamara and Crawford 2013). It is the day that brings out the essence of being an Australian and celebrates the history of Australia as well as acknowledges its contemporary state(Australiaday.org.au 2018). This paper evaluates the events of the Australia Day of 2018 that took place on the 25 Ferras Road, South Morang and was under the governance of the Council of the City of Whittlesea. The paper discusses its positive and negative impacts along with the efficiency of its operational management. The discussions are based on the principles of sustainability and the triple bottom line approach. The first section provides a general idea of cultural sustainability and of the triple bottom line approach. The second section of the paper discusses and analyzes the positive and negative impacts of the event. The third section of the paper evaluates the operational management of the event in cluding the extent to which it was successful in attaining its goals and in satisfying its stakeholders. Cultural Sustainability and the Triple Bottom Line Approach Cultural sustainability is related to sustainable development, especially in maintaining cultural beliefs, cultural heritage, cultural practices, and in conserving the cultural entity and identity (Axelsson et al. 2013). The three main and important principles in the regard of sustainability in tourism and culture are environmental, social and economic. Tourism, festivals and other cultural events affects culture directly (Robertson 2017). Hence, sociologists strive hard to maintain a local cultural environment that is stable physically, socio-culturally and economically. The triple bottom line is a method first introduced by John Elkington for assessing the values of corporations not only in the economic sphere, but also in the social and environmental spheres (Glac 2015). The economic impact of an event is determined by the demonstration of the returns gained by the private or public sectors from their funding and investments in an event (Dixon et al. 2013). The social impact is realized by the identification of an events efforts to contribute to the society and its quality of life. The environmental impact is assessed by the extent to which an event contributes to the purpose of attaining a sustainable environment (Sridhar and Jones 2013). The triple bottom line approach is an area of interest for evaluation of the impacts of an event on the society, the economy and the environment and is often undertaken by the Sustainable Tourism Cooperative Research Centre based in Australia. Positive and Negative Impacts of the Australia Day The Australia Day had many positive and negative impacts as assessed by the triple bottom line approach and based on the principles of sustainability. Positive Impacts Socio-cultural Impacts Acceptance of a multicultural diversity as people from all over the world including Australians of the Aborigines and Torres Straits were gathered together for a common cause. Provided with opportunities for people of different communities to interact and socialize through various fun activities organized. Development of inter-community relationships. Development of cultural awareness among people. Generation of a sense of pride within and among the communities. Economic Impacts Promotion of the city of Whittlesea as tourist destination. High revenue returns from various monetary funds, and entertainment and food sections. Emergence of new business networks providing better and more business opportunities. Provided the event and the city of Whittlesea an international status through various business networks and through media coverage. Increased number of participants. Increased amount of sponsorships and investments in the event. Environmental Impacts Presence of volunteers to ensure proper waste disposal and management as well as to prevent littering. Presence of event organizers and volunteers to prevent waste or hot oil spillage on the grass. Presence of signs that prohibited smoking and also prohibited people from swimming in the pond. Negative Impacts Socio-cultural Impacts Community clashes and conflicts had demonstrated a negative image of the communities (Bond, 2015). Alcohol and drug abuse leading to an unhealthy and disturbing environment. Economic Impacts The incidents involving community clashes and riots called for extra security management that required and had cost additional charges than the previous years. The presence of the radio station could broadcast any mishap that would have affected the reputation of the event, the people, and the destination causing a reduction in the tourist attraction. Environmental Impacts The fireworks had caused air pollution. Littering on the grounds. Operational Management The Australia Day at Whittlesea was under the governance of the Council of the City of Whittlesea. Attainment of Goals The Australia Day of 2018 of the city of Whittlesea have successfully met its goals. The event witnessed the participation of people in large numbers from various and diverse communities. A large number of diverse communities interacted and socialized strengthening the inter-community as well as intra-community relationships. Moreover, the day brought together the Australians from various cultural backgrounds as a common fraternity and that developed a sense of pride and a sense of respect for the national culture and its traditions. The communities and the people participated in the acknowledgement of a common history together as a whole. The event saw the recognition of 122 new Australian citizens and accepted them within a common nationality. Moreover, the awards presented to the Australian of the year, the young citizen of the year, the citizen of the year, the community group of the year paid due respect and acknowledged not only the people who had significantly contributed to t he nation and its states, but also paid tribute to the people of the Aboriginal and Torres Straits. Community Engagement Community engagement at events is one of the most important aspects to make an event successful. Community engagements can be both active and passive. Active community engagement requires an active involvement of people and communities in the event so as to develop a greater sense of community as well as to improve community skills (Waterton and Watson 2013). Passive community engagement on the other hand does not require participation on the part of the people or communities and is done via association with councils and businesses. The Australia Day ensured an active community engagement as it required the people and communities to participate actively towards a common cause of developing a sense of togetherness and national pride (Fozdar, Spittles and Hartley 2015). This was done through the various fun filled activities that engaged communities into socializing and through the awards ceremony that ensured a sense of encouragement and pride among the communities. Risk and Safety Management Security and safety are the two very important measures to be taken to ensure a successful event (Getz and Page 2016). The event organizers of the Australia Day at Whittlesea had taken good measures for ensuring the safety of the event participants. There were increased number of security check-points, security barriers and security guards to ensure the safety of the people in case of any community conflicts, clashes, riots and in case of any accidents. There were fire brigades already at the spot in case of a fire emergency during the fireworks. Ambulances and medical assistance were also kept ready. There were volunteers and event organizers on the ground ensuring that all the vendors of the various stalls hold proper licenses and insurance. An information booth was arranged for the public in case of any assistance or if anyone got lost. Additionally, there were safety signs that prevented people from smoking, crossing security barriers and from swimming in the pond. Satisfaction of Stakeholders The stakeholders were satisfied to a large extent. The people and communities who participated were happy and had developed a sense of belongingness. The investors and sponsors had also gained from the huge number of participants in the event. The media coverage, both traditional and social, of the event had resulted in the promotion of the event increasing its economic aspects in the fields of business and tourism of Whittlesea. The people and the communities had developed a common sense of nationality sharing a common history. However, a few minute details could have caused dissatisfaction among the stakeholders. First, many people belonging to the Aborigines and Torres Straits feel Australia Day as a day or mourning since they feel it to be the day they had lost their rights on their lands and freedom (Kleist 2017). Second, the event started later than it was planned. Third, it had rained in the middle of the event and it had raised a doubt on the occurrence of the fireworks. Four th and finally, a constant check had to be kept on the weather conditions to ensure the display of the fireworks. Conclusion In conclusion, it can be stated that the Australia Day event of Whittlesea had been successful in satisfying its stakeholders. It had increased cultural awareness among the people of Australia while bringing them under a closed and shared fraternity. It had also had beneficial economic impacts in promoting the event and the destination for tourist attraction. The event also had operated for attaining a sustainable environment and for maintaining a proper environment quality. However, there were some minor setbacks. Nevertheless, the event was successful in achieving its goals and purpose. References Australiaday.org.au. (2018).Australia Day. [online] Available at: https://www.australiaday.org.au/ [Accessed 28 Jan. 2018]. Axelsson, R., Angelstam, P., Degerman, E., Teitelbaum, S., Andersson, K., Elbakidze, M. and Drotz, M.K., 2013. Social and cultural sustainability: Criteria, indicators, verifier variables for measurement and maps for visualization to support planning. Ambio, 42(2), pp.215-228. Bond, C., 2015. The day I don't feel Australian? That would be Australia Day. The Conversation. Dixon, J., Scura, L., Carpenter, R. and Sherman, P., 2013. Economic analysis of environmental impacts. Routledge. Fozdar, F., Spittles, B. and Hartley, L.K., 2015. Australia Day, flags on cars and Australian nationalism. Journal of Sociology, 51(2), pp.317-336. Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events. Routledge. Glac, K., 2015. Triple Bottom Line. Wiley Encyclopedia of Management. Kleist, J.O., 2017. Australia Day from Colony to Citizenship: 17881948. In Political Memories and Migration (pp. 41-101). Palgrave Macmillan, London. Macnamara, J. and Crawford, R., 2013. The construction of Australia Day: A study of public relations as new cultural intermediaries. Continuum, 27(2), pp.294-310. Robertson, M., 2017. Sustainability principles and practice. Taylor Francis. Sridhar, K. and Jones, G., 2013. The three fundamental criticisms of the Triple Bottom Line approach: An empirical study to link sustainability reports in companies based in the Asia-Pacific region and TBL shortcomings. Asian Journal of Business Ethics, 2(1), pp.91-111. Waterton, E. and Watson, S. eds., 2013. Heritage and community engagement: collaboration or contestation?. Routledge.

Tourism and Dubai Essay Example

Tourism and Dubai Essay Dubai is one of the seven emirates in the United Arab Emirates. It is the second largest emirate by area 4,114km2 after Abu Dhabi. Dubai is considered to be the jewel in the Middle East. Dubai has risen to be a well planned and developed city from the oasis in the dessert. It is a young tourist destination which has gained popularity recently. Dubai is the most populous emirate of the seven emirates of Unite Arab Emirates. It is one of the few cities that have rapidly transformed itself into a developed city. Dubai is the link between the east the west.It is one of the major transit stops for all the airlines who are travelling around the world. In the year 2009 Dubai was hit with an economic crisis post which Dubai managed the downfall very well and since then it has had a booming economy till now. Dubai is certainly the destination of the 21st century. It has been popular with the tourist for its shopping festivals, malls and well developed infrastructure. Though Dubai was the firs t city to develop in the tourism sector in the Middle East it is very difficult to sustain because its neighbouring competitors are also striving hard to gain popularity in terms of tourism in the world.Dubai has over 2 million people from more than 200 nationalities, it is one of the most cosmopolitan cities in the world, just when you think you’ve seen it all, a new project is announced , whether it is the launch of a sports stadium, a mega commercial tower, a residential enclave or yet another shopping mall. Dubai is constantly on the move, striving for greater heights and more facilities and comfort for its residents and visitors. Product Offer Dubai has been one of the top tourist destinations in the world. Due to the impressive boom in construction on a very grand scale it attracts tourist all over the world.In the year 2009 Dubai attracted 7. 8 million visitors even though there was an economic crisis going on. Many tourist attractions have been built to attract the to urists. Dubai expects 15 million visitors by the year 2015. Dubai is popular because of its geographic location as it is very easily accessible by most of the Asian countries and the Indian sub-continent. Dubai is known for its splendid infrastructure, it has a wide range of products to offer to the tourist ranging from big sophisticated malls, parks, zoos, museums, stadiums, beaches and luxurious hotels.Dubai is also known for its masterpiece the manmade islands namely Palm Jumeirah, Palm Deira, Palm Jabel Ali and the world. Dubai has the tallest building in the world called the Burj khalifa and it has the 4th tallest hotel in the world called Burj al Arab and various night clubs and fine dine restaurants. Pricing Strategy Dubai has made a place for itself in the international market it has been up-to-date with all the latest demands and needs trending in the international market. Tourism has been one of the major contributors in Dubai’s economy. Pre-economic crisis Dubai wa s at its best only to see a ownfall in the year 2009 when the economic crisis hit Dubai. However, Dubai has managed to recover with the economic crisis and has done exceptionally well. As Dubai was doing really well prior to the economic crisis it had a psychological pricing strategy but post economic crisis in the year 2009, Dubai is trying to penetrate the market to get more number of investors and enhance its tourism industry so that it can rebuild. The visa rules and regulation in Dubai plays a major role for the visitors come in. It can be termed as differentiated strategy.Dubai is trying to accommodate more and more number of immigrants which would help the government to generate more revenue. Service concept Dubai has been one of the premium destinations to visit with a lot of attractions and places to see. It has built elite resorts and hotels, many heritage buildings, Parks and zoos and many manmade islands. Dubai is constantly trying to provide a memorable experience for i ts customers and make their stay as safe and convenient as possible. Dubai has information systems installed on the roads where an individual can search for all the nearby places and attractions.Dubai also has some future plans which it aims to complete by the year 2015 namely Dubai land, The World, City of Arabia, Culture village, Bawadi, Sahara Kingdom, Arabian Canal and Dubai International City. Key marketing strategies Due to globalisation countries all over the world are competing amongst each other, this is where the need of marketing comes into existence. Marketing plays an important role in ones business it helps to grow and develop a destination. A destination can have the top notch products but to let the world know about them it feels the need to market.In the same Dubai has also marketed itself to the world so that the world comes to know what it is offering. Prior to the economic crisis in 2009, Dubai is in the rejuvenating stage so it is trying to offer new products to the market which will attract more tourists and visitors. It has done exceptionally well in penetrating the market. It has also introduced various festivals, exhibitions and trade shows to attract the visitors namely Cityscape Global, Big boys toy exhibition, Dubai shopping festival and cityscape Global etc. These festivals, exhibitions, conferences and trade shows attract many nternational visitors. Dubai also has its own web site called www. definatelydubai. com on which an individual can know about the place at one go. Dubai has tried hard to market itself through various means like Advertisement, internet, television and public relations. Main target market There are various types of travellers that come into Dubai for various reasons, the main target market for Dubai are a) Airlines and ship crew: As Dubai is one of the major stops for all the airlines and cruise lines travelling around the world therefore, accommodating maximum number of airline and ship crews. ) Expatriates: 80% of the total population in Dubai are expatriates who enter Dubai for various job opportunities and settle in Dubai. c) Leisure travellers: Due to the luxury hotels all around Dubai and the recreational activities it is one of the hot spots for the travellers looking for leisure activities. d) Honeymooners: Dubai has a distinguished and unique facilities, it has luxury 5 star hotels which provide splendid facilities, hotels like Burj Al Arab and various other luxury hotels are the best hotels where this type of market segment can enjoy. ) Sports tourism: Dubai has one of the well built stadiums and the sporting activities that are promoted by Dubai are of a very unique nature. They undertake activities like sand skiing in dessert, horse race and came racing etc. Dubai has hosted the following international championships a) Dubai world cup – the richest horse racing in the world b) Dubai classic – the gold championship c) Barclays Dubai Tennis d) UIM World Powerboat racing e) Rugby 7’s f) Dubai snooker classic Main challenges faced:One of the major challenges faced by Dubai was in the year 2009 when it had an economic downfall. At that time the tourism and hotel industry of Dubai suffered losses, they introduced special discounts to lure the people to come to Dubai. It has a lot of cultural restrictions that would prevent some tourists from coming to Dubai. Also political stability in the neighbouring countries can have an effect of Dubai. Only the hotel industry in Dubai is competitive with 47 different brands to choose from. Environmental AnalysisEnvironmental analysis is nothing but a marketing strategy which helps a destination or an organisation to reach its marketing goals by outlining the techniques and behaviour you can take into consideration to reach your marketing objectives. It helps in evaluating the possible impacts of external environment and forces on the current strategies and growth of the organisation. Every destinati on feels the need to do an environmental analysis to have a competitive edge and as well as to know their strength, weakness, opportunities and threats to their business.Dubai as a leading tourist destination of the world (Kumar) aims to provide a memorable and cherishing experience to all its tourists. Dubai has a very competitive environment within the Middle East itself so the environmental analysis will only help Dubai to identify its current spot in the market and its strengths and weaknesses. Environmental analysis consists of the macro environmental scanning. Macro environmental scanning further consists of the following:- a) Political factors b) Economical factors c) Socio-cultural factors ) Technological factors e) Ecological factors f) Legal factors Marketing information system (MIS) Marketing information system helps in accumulating, handing out, storing and disseminate data in the form of data needed to carry out management functions. According to (Kotler) â€Å"A marke ting information system consists of people, equipment, and procedures to gather, sort, analyses, evaluate and distribute needed, timely, and accurate information to marketing decision makers. † It basically gives three types of information:- Recurrent informationThis type of data is supplied by the MIS regularly about the market share and customer awareness of a particular product or organisation. It may be supplied Daily, Weekly, monthly or yearly. (http://agbssem1. webs. com) Monitoring information This type of information is gathered from the frequent scanning for selected sources. This data helps in the concerned managers to be alert and identify potential problems. (http://agbssem1. webs. com) Requested information This information is made available in response to requests made by the marketing manager. Data has been collected through survey research.The MIS supplies the requested information in decision making. (http://agbssem1. webs. com) The information collected for a destination can be in various forms like No. of visitors, No. of accommodation, Development in technology and the annual revenue earned. This information is collected by the division of tourism, Dubai. As Dubai is one of the leading destinations of the world, it attracts visitors for various purposes like Sightseeing, travel packages, investments in estates, nightclubs and shopping. This helps to generate revenue for the government.As marketing information system helps to accumulate and keep data in the form of figures it will surly prove helpful for Dubai to formulate its strategy for its ongoing and fast growth in the market. The advantages of having a marketing information system are as follows:- a) MIS helps to recognise market trends in heed of value, designs of commodities and style. b) It facilitates marketing forecast and control. c) It helps in rapid supply of data which helps to take quick decision. d) It helps in making quality decisions. e) It helps to avoid crisis.Ther efore, it is vital to have a marketing information system setup for any destination or an organisation to identify its current market and to be updated about its current trends. Environmental Scanning: Environmental scanning deals with process of researching and analysing events and changes that are occurring in the external environmental. (Hsu, Killion, Brown, Gross, amp; Huang, 2008) It refers to macro environment which consists of all the external factors that are political, economical, socio- cultural, technological and legal factors. It further consists of industries, companies, clients and competitors.Such factors play a major role in influencing an industry or a market. Environmental scanning is a process of carefully scrutinising of a company or a destination’s internal and external environments for the purpose of detecting initial signs of opportunities and threats which may affect or help in its existing and future prospects. Dubai has been a popular destination wit h many opportunities. Therefore, Environmental scanning will prove helpful to the destination to survive in the market and reach its full potential by getting to know about its opportunities and threats.As there are a lots of international tourist who are travelling around the globe and want to explore different countries in the world there is a need for Dubai to formulate proper strategies and do efficient environmental analysis to maintain the pace with its competitors. Dubai is emerging to be a powerful tourist destination so it has to be well aware of the opportunities in and around Dubai so it can capitalise on them. PESTEL analysis: PESTEL analysis deals with the 6 factors that are political, economical, social, technological, ecological and legal.PESTEL analysis will be a great help for Dubai as it would come to know about its competitors and threats to Dubai. It helps in formulating strategies for the development of a destination to grow in the market. It will help Dubai to identify the potential opportunities and exploit them. Political: Dubai is one of the seven emirates in UAE, The political conditions of Dubai is more stable than its neighbouring competitors. The government and the department of tourism in Dubai have helped a lot in the development of tourism in Dubai. Some political factors that influence Dubai’s tourism is as follows:- ) The government thrives to improve its international ties with other countries which could facilitate tourism industry in Dubai. b) The visa policies to enter Dubai are one of the major factors that attract a number of visitors. An international visitor does not need to apply for a visa in advance to visit Dubai. However it is only applicable to the countries listed in the GCC. It has a visa on arrival which makes it very convenient for the visitors coming in. c) A foreign national can own up to 55. 5% of the ownership of the business he is investing in which was 49% in the year 2011 however a foreign compa ny can operate in three ways i. . a local sponsor, Tie-up with a national company or UAE national or through a private limited company or public shareholding company. d) The government has constantly tried to improve the safety of the tourists in Dubai and bring in many up-to-date facilities. Economical: Dubai has undergone a drastic change over the last 30 years, it has been a major business centre with a more active and diversified economy. As it has a very good strategic location it is one of the biggest re-exporting centres in the middle-east. Activities like trade, transport, tourism industry and finance has had a major contribution in Dubai’s economy.There has been a popular belief that the major contributions to Dubai’s economy come from oil, but it is the tourism industry now that has a major contribution in Dubai’s economy. Oil only contributes 6% of the total economy of Dubai. (http://dubai. ae) a) Dubai had an economy of US $92. 11 in the year 2011. ( http://www. dubaitourism. ae) b) The tourism industry contributed 11. 45% of the total economy. c) Dubai has formulated certain strategies and plans to boost its tourism by the year 2015. d) Dubai’s hotels recorded a growth of 10% in visitors in the year 2011. e) Alternatively Dubai had a foreign debt of US $100 billion. ) It had a growth in its GDP by 3. 4% in the year 2011. g) Dubai has a multi-billion construction project taking shape to promote more tourist attraction and improve its infrastructure. Social:- Social factors consist of the demographics, Population, safety and the literacy rate of an organisation or destination. These factors influence the market growth of a destination. According to (DWTC, 2013) a) The population of Dubai till date is 2. 2 million. b) The male to female ratio is 1:3 Dubai has been a male dominant society for ages however it has now started to give more freedom to the women. ) Only 20% of the total population in Dubai are actually from Dubai rest all are expatriates which hail from 200 different countries. d) The native language spoken in Dubai is Arabic but as there are a lot of people from different other countries English is also well spoken. e) Dubai has a literacy rate of 94% f) The religion followed in Dubai is Islamic but an individual has a freedom to follow any religion he likes. g) The crime rate in Dubai is almost next to nil. Technological:- Technology plays an important role for any destination due to the travellers coming from all over the world.Dubai has invested a lot of money in developing its technology and infrastructure. Dubai has a lot of tourist attractions and tall buildings to see. Dubai has been up to date with the world in regards to technology. a) Dubai has the tallest building in the world called Burj Khalifa it is 828 meter tall which is equipped with highest elevator installation and also the fastest elevators at the speed of 64km/h. It would take just a minute to reach from the ground flo or to the top floor. b) The city has free flowing tolling booths so the cars are automatically charged using Radio Frequency Identification technology. ) Dubai has one of the tallest hotels in the world called Burj al Arab. d) Dubai has a multi-billion construction project taking shape which has engaged around 30,000 construction cranes i. e. 25% of the total cranes worldwide. Dubai also has systems installed on the roads where anyone can stop and have a look at the nearest restaurants, pubs, nightclubs and other information. The infrastructures and technology of Dubai is well up to date which makes it very convenient for the visitors and tourists coming in and helps to make their experience more memorable. Ecological:- Dubai enjoys one of the best strategic locations in the world.It has had an edge over its competitors because of its strategic location and the government of Dubai capitalising on it. a) Dubai has scenic and beautiful beaches all throughout its coast. b) Dubai has al so built 3 artificial islands namely Palm Jebel Ali, Palm Jumeirah, Palm Deira. c) The climate in Dubai is relatively very hot and dry. In the summers (July to October) the temperatures can go up to 40? C. d) According to (http://www. emirates247. com) Dubai is one of the cleanest cities in the world and is rated as one of the best cities to live and work in because of the rising labour and skill requirement. ) Dubai faces the problem of water the water is very scarce in Dubai which poses to be a major concern for Dubai as of now. f) Dubai has a very big International air port and is one of the major stops for all the airlines who are travelling around the world. Legal:- The United Arab Emirates is a grouping of seven emirates comprising of Abu Dhabi, Ajman Fujairah, Ras al Kjaimah, Sharjah, Umm Al Quwain and Dubai. The UAE constitution provides for an allowance of powers between the central government and the administration of each emirate.Dubai is bound with the federal law of the UAE but it has all the rights to monitors its own internal affairs and it also enjoy certain other rights. a) The use of any pornographic material in Dubai is strictly banned by the government. Certain other materials like drugs and anti-Islamic resources cannot be brought into Dubai. b) Two people of the opposite sex cannot hold hands in public or share any private space with each other unless they belong to the same family or married. c) Dubai has Zero tolerance policy regarding alcohol and drugs.Anyone found with even a minute quantity of drugs is subject to 4 years in prison before deportation. Alcohol and pork is tabooed in the Islamic religion. Though consumption of alcohol is allowed for non-Muslims but it should be only at licensed pubs or bars and the consumer should hold an alcohol license. e) Clothing of women should not be indecent the clothes should not be transparent or too short, where as for men they have to cover their chest at all times when in public. Environment al scanning procedure Areas for scanning| Medium| Responsibility | Reporting to| Timing|Customers| Hotel and resorts| Service staff of the hotel| Management and Head of departments| Daily| | Foreign Nationals| Staff and management| Dubai department of tourism and commerce marketing| Daily| Marketing Agencies| Advertising agencies| Service staff and management| Operation and journalism department of Dubai| Daily| | Newspaper| Journalists and staff| Operation and journalism department of Dubai| Daily| Transport System| Airlines| Staff and management| Dubai Transport department| Daily| | Cruise lines| Staff and management| Dubai Transport department| Daily| Economy| Inflation rateGDP per capitaRevenue| Hotels,Business organisations,Entrepreneurs,Investors| Dubai tourism and commerce management, Govt of Dubai| Annually| | Revenue| Hotels,Entrepreneurs.Investors| Govt of Dubai| Quarterly| | Foreign Exchange| Banks| Govt of Dubai| Daily| Technological| Automation of daily activities,Commu nication Technology| linked agency| Technological department of Dubai| Weekly| | Infrastructure| Govt of Dubai| -| Monthly| Legal| Minimum wage | Law and legislation department| Human Resource Department| Annually | | Laws| Law and legislation department| -| Annually| Socio-cultural factors| Age, Population, male to female ratio| Dubai statistic centre| Government of Dubai| Annually| | Education, Literacy rate| Ministry of Education| Government of Dubai| Annually| | Crime rate| Dubai police force| Government of Dubai| Annually| Situational analysisDubai has been doing everything to make itself the leading tourist destination of the world. It has explored itself drastically in the last few decades and still growing in the market day by day as one of the leading destinations, However as everything has some strengths and weakness in the same way Dubai also has its own strengths and weaknesses. It is very important for a destination to be well aware of its strengths and weaknesses and a lso about the opportunities that are in the market so it can capitalise on them effectively. A destination should know about the potential threats it has in the fast paced market so as to avoid any crisis or problems.Strengths and weakness are the internal factors whereas opportunities and threats and the external factors. (Hsu, Killion, Brown, Gross, amp; Huang, 2008) Strengths a) Despite of not much of economic contribution is done by oil. Dubai has some of the leading companies of oil who are still actively supplying oil all over the world. b) After the economic crisis of 2009, Dubai has seen a very fast economic growth. c) The infrastructure of Dubai is very beautiful and there are a lot of tourist attractions to see in Dubai such have the tallest building in the world and upcoming projects like Dubailand and underwater hotel. d) Dubai has some of the most luxury 5 star hotels. e) No political turmoil. f) High quality of transport and infrastructure.Weakness a) There is major sc arcity of water in Dubai, Which can lead to possible wars between the neighbouring nations who face the same problem. b) There is a negative image of the Middle East. c) Dubai has very strict rule and regulations which prevents an individual to do anything he wants. d) Dubai has too many plans in the near future but not many completed projects. (www. studymode. com) e) It is deficient of natural resources. f) There are only 20% of UAE nationals of the total population of Dubai. g) Dubai attracts visitor more because of its luxuries but that might only appeal a small segment h) It has cultural restrictions. Opportunities ) The oil prices in the world market are booming this can boost Dubai’s economy. b) A lot of foreign investment is done in Dubai. c) Increases in number of employment and job opportunities for immigrants. Threats a) It has very strong competitors within the Middle East. b) It is estimated that Dubai will lose all its oil resources in the next 30 years. (Lee am p; Jain) c) It has a partial media exposure. d) Terrorism can further affect the image of the Middle East. Therefore, looking at the situational analysis Dubai has a booming economy even after its downfall in the year 2009. Tourism and hotel industry is fast booming which is contributing a major portion in Dubai’s economy.Dubai has many projects lined up regarding their infrastructure by the year 2015 after all the projects are complete, Dubai will be able to attract more number on visitors. Dubai has been very popular worldwide and one of the best places to live on earth. Dubai has to focus on its internal and external factors carefully so it reaches its full potential. Target market analysis One of major factors to be considered in the marketing is customer. Target market is a process by which the consumer tries to meet the needs and want of the customers in order to sell its product or service. In doing so the consumer not only satisfies the customer but also converts the customer into future investment for the organization or business.Target market process can be divided into various stages such as geographic, demographic, and psychographic. Hence target market plays a crucial role in development and sustainability of any destination or product. It is ongoing process and has to be carried frequently in order to go on with the trend. Dubai has been the most renowned destination in the world from many years. It has been one of the most happening cities in the world due to its unique projects features and event organized by them. Hence the main credit goes to The Department of Tourism and Commerce Marketing (DTCM) which was established in January 1997. Dubai? s hotels has one of the highest revenue par worldwide therefore attracting many international customers.The vision statement of DTCM is â€Å"To position Dubai as the leading tourism destination and commercial hub in the world† and the mission is â€Å"To develop sustainable tourism† . In the year 2009 Dubai experienced a tremendous downfall in the occupancy rate. The reason for the drop of the occupancy rate was the recession period in US which slowed down the occupancy rate in Dubai (DTCM, 2009b). So while doing a market research i. e. target market analysis it is important to carry out competitive analysis with the other contender /competitor in order to stay ahead of the competitor. The destination must provide a unique and different product which will attract the customers rather than the competitors. Market segmentationThe process of defining and sub dividing a large market into identifiable segments which has similar services or product to offer which matches the expectations of the customers. Hence marketing segment can be divided into two groups geographical segmentation and psychographic segmentation. Geographic segmentation Collecting and analyzing information according to the physical location of the customer or other data source. Geographic segmenta tion is often used in marketing, since companies selling product and service would like to know where their product is being sold in order to increase advertising and sales efforts in that particular location. 2011- Dubai Hotels and Hotels Apartments Guest by Nationality | | | | | Sr. o| Nationality| Hotels| Hotels and Apartments| Total| 1. )| Asia| 3,478,626| 848,640| 4,327,266| 2. )| Europe| 3,543,753| 603,551| 414,704| 3. )| Other AGCC| 2,377,681| 858,922| 3,236,603| 4. )| Africa (excl. Arab)| 887,942| 424,123| 892,664| 5. )| Russia/CIS/Baltic| 449,139| 617,13| 510,852| 6. )| Australia and Pacific| 189,136| 33,502| 222,638| The above table shows the distribution of visitors to Dubai on basis of geographic area and market for Dubai. Dubai enjoys a high no of visitors every year and is increasing each year from Asia and is mostly concentrated in the South Asia which compromises of Afghanistan, Bangladesh, India, Iran, Pakistan, and Sri Lanka etc.It also has many visitors from Europ e and AGCC the AGCC region is Arab Gulf Country Council. It includes 6 countries Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and UAE. Thee least no of visitors are from Australia and CIS which is a common wealth of independent state. As Asia is the important market for Dubai as it attracts more visitors from that region so it should be more concentrated in order to gain more business. Based on the above data the information about the spending power of the visitors can also be gathered (DTCM, 2011a) Spending in Accommodation by Top 10 Source Market | | | | | Sr. no| Names of the Country| 2009| 2010| Total| 1. )| United Kingdom| $121M| $124. 9M| $245. 9M| 2. )| United States| $72. M| $82. 1M| $154. 9M| 3. )| Saudi Arabia| $53. 6M| $70. 5M| $124. 1M| 4. )| France | $36. 3M| $35. 9M| $72. 2M| 5. )| Italy | $26. 5M| $24. 6M| $51. 1M| 6. )| Russia | $24. 5M| $24. 6M| $49. 1M| 7. )| Germany | $23. 3M| $23. 8M| $47. 1M| 8. )| Kuwait | $19. 4M| $24. 4M| $43. 8M| 9. )| Switzerland | $21. 4M| $ 22. 3M| $43. 7M| 10. )| Qatar | $17M| $21. 7M| $38. 7M| According to the data above it clearly shows that United Kingdom, United States and Saudi Arabia are the top three countries which spend more on their accommodation in Dubai in which total accumulates to $254. 9M, $154. 9M, $124. 1M. This is almost equal to 61-66% of the entire market.Hence the country which spends on accommodation ranges from $35-$51M. The countries which spend the least on their accommodation are Kuwait ($43. 8), Switzerland ($43. 7) and Qatar ($38. 7). Data gathered from (DTCM, 2011a). Psychographic Segmentation Psychographic Segmentation is a strategy whereby the intended audience for a given product is divided according to social class, life style or personality. Hence the strategy is used to promote product. As Dubai is a popular city and it is important to distinguish its visitors based on their purpose of visit so as to understand their needs and wants better. Therefore there are 6 categories of visitor s who visit Dubai which are as followed:-Psychographic Segmentation| Characteristics| Business Travelers| These are visitors who visit for business they have visited Dubai on regular basis for business they travel on their own and make their own booking and arrangements. The length of stay varies according to their business| Airlines and Ship Crew| This clientele are frequent visitors to the Dubai. All the arrangement is made by the company for which they work. The length of are from 2 – 3 days. | Conference Visitors| These visitors visit Dubai on a regular basis for purpose of attending a co-operate or business conference or seminars. All the arrangements are made by them. The length of stay is 6 – 12 days. Working Expatriates| These are the visitors who are visiting Dubai for the first time they have arrangements of own for accommodation but not in hotels. The length of stay may be one year or more. | Leisure Visitors| These visitors are visiting Dubai for the first time and make their own arrangements they prefer to stay in 5 star hotels. The length of stay is 5 – 10 days| Sports Visitors| These are sports person who visit Dubai for purpose of sports event all the arrangements are made by the organizers who organizes the event. The length of stay depends upon the duration of event. | Market Segment Psychographic Segmentation| Percentages| Business Travelers| 32%| Airlines and Ship Crew| 10%| Conference Visitors| 12%|Working Expatriates| 11%| Leisure Visitors| 25%| Sports Visitors| 10%| As the above data shows that the business travelers are the frequent visitors to Dubai with 32% as they visit for their business purpose and then come the leisure travelers with 25% they travel for the purpose of relaxing to enjoy or to take a break from their daily schedule. So the main market in which is attracted by Dubai is the business and leisure travelers. While the other market that contributes to the economy of the country are Airlines and Ship C rew (10%), Conference Visitors (12%), Working Expatriates (11%) and Sports Visitors (10%) (DTCM, 2011a) Potential markets profileFrom the data gathered about the visitors coming to Dubai we can define the potential target market for Dubai so that it can concentrate more on it to gain more revenue from its potential market. Hence after comparing and analyzing the data we have 3 potential markets for Dubai (DTCM, 2011) India: Statistics: * Population- 1,222,200,000 * Growth Rate- 1. 41% * Literacy Rate- 81. 4% * Unemployment- 7. 8% Access: Indian visitor require a visa for their arrival in Dubai from the travel agent or sponsored. Demographics: Male from 26-45 year of age group visit Dubai. Value: Indian tourist contributes about $702,142 to the economy of the Dubai. Characteristics:Mostly Indian travelers are visiting Dubai for the first time. The length of stay is very short as they take a quick break from their schedule to relax. Most of them are business or leisure travelers. Th

Chapter Review Essays

Chapter Review Essays Chapter Review Essay Chapter Review Essay Chapter Review Name: Institution: Date: Chapter Review Martin Bobgan raises several issues aimed at separating Christianity and psychology. He makes consistent assertions regarding the unsuitability of psychological perspectives in the Christian faith. Bobgan points out that although most Christians continue to turn to psychology, the people who formulated the psychological viewpoints were not Christians but that they were people who denied God. This is an error because psychologists use different forms of psychotherapies to help their clients deal with their problems. While it is true that some of the people who invented psychotherapies were not Christians, it is worth noting that many Christians are involved in psychology, and they have come up with different forms of psychotherapies based on biblical principles. They use these forms of psychotherapies to help their clients. Bobgan notes that the church moved from accepting psychology because of the idea of common grace. He has neglected to point out the continuous dissociation of many Christians from their churches. Some Christians feel that the church cannot help them to solve their psychological problems because they are concerned with worldly perspectives. Thus, for many Christians, it is more effective for them to have a different approach to deal with their problems. Psychologists do not aim to compete with God, as Bobgan seems to suggest. Psychologists realize that they are part of humanity, and they realize their limitations and perfections. Bobgan dismisses any idea of human intelligence and wisdom that results from research. He does not point out that ability of people to have God given intelligence. He fails to point out that God blesses His people with intelligence and wisdom. Granted, some of the most gifted people may deny the impact that God has on their lives, and some may even deny His existence. However, this does not change the fact that God gives gifts to both the evil and good people. As he points out, God makes the sun to shine, and the rain to fall, on both the good and bad people. Bobgan makes a strong case about the importance of seeking God and understanding His word accurately. His final message is concerned about the importance of seeking God when a person faces problems. He does not recognize people’s weaknesses and limitations. He fails to notice that people have different strengths in the Christian faith. Some may not know how to go about seeking God’s help. Furthermore, Bobgan fails to acknowledge that Christians do not live in an ideal world, where everyone else around them is a Christian and applies Biblical teachings in his or her life. They live in a world where people have adopted many religions and why they continue to develop other religions as they see fit. Some do not even acknowledge the presence or importance of any religion. Christians have to interact with these people constantly as they go about their daily lives. They cannot avoid meeting and interacting with non-Christians since this would mean missing the opportunity of i nfluencing their perception of religion, and this would result in failure of bringing more people to God’s kingdom. Bobgan makes a psychological error when he points out psychotherapy and other psychologies do not help people and do not concern Christians. He adds that psychotherapies cannot help Christians to overcome problems of living, and neither can they use such methods to show Christians how to live. This presumption is not correct because there is sufficient evidence proving otherwise. Many Christians and non-Christians have been able to change and solve their problems through behavior modification and other therapies. Some Christians find it more useful to go to psychologists when they have marital problems because that is the only option they know best. Marital problems are some of the things that people have to live with, and many Christians find it necessary to consult psychologists to deal with such problems. In dismissing the idea of psychology, Bobgan notes that it is based on human observation and interpretation, which is subjective and susceptible to error. He instead encourages t he reading and analysis of God’s word. However, he also fails to point out that people interpret God’s word based on their understanding, making them more susceptible to making subjective opinions. This is evident in the fact that people interpret the same Biblical texts differently. Bobgan seems to base his perception of psychology solely on the human soul, and he seems to think that psychologists are an avenue for the salvation of the human souls. He details his point of view by observing the nature of humanity and the importance of seeing human beings as God sees them. By focusing on the human soul, he fails to notice the strength or weakness of the human mind, yet most psychologists aim to deal with the mind as a way of helping people. The problems that people face result from their thoughts and their attitudes towards life. Psychologists do base their opinions and suggestions based on different extensive research on humanity. The fact that they have been able to assist many people over the years by using different approaches is evident of the accurate nature of the studies conducted. Bogan adds that psychologists cannot deal with the sinful nature of man. Psychologists do not focus on human salvation and redemption of souls. They do not aim to take the role of the priests and other spiritual clergy, on whose responsibility towards guiding people’s spiritual health lies. Furthermore, they do not aim to improve a person’s spiritual growth, unless the psychologist involved is a spiritual leader concerned with the person’s spirituality. Integration means that psychologists learn to apply the psychological principles that are relevant to their faith, and which do not contradict their religion in any way. They have to learn what the Bible says about some of the principles that they choose to use. This will ensure that they are not swayed and influenced by secular perspectives. At the same time, the Christians recognize the importance that psychology has on believers. The world has become a difficult place to live in, and many Christians find challenges in their lives. They seek different avenues to help them deal with their problems. Christians take Jesus to be the model of their faith. Many Christian psychologists defend their application of psychology by noting now Jesus was always there to guide people, encourage them, and help them solve their problems. In addition, Jesus commanded those who followed Him to bear each other’s burdens. These burdens are the problems that people carry, and they affect their minds. By consulting a psychologist who shares the same principles of faith, then the Christians are assured that they will get good and credible advice. Failure to have Christian psychologists ultimately results to many Christians seeking help from secular psychologists who do not share the same religious and spiritual beliefs. The Bible also requires believers to confess their sins to one another, and admonish each other. God said that His people perished for lack of knowledge. Christians should be at the forefront in seeking knowledge using godly means, and ensuring that they use this knowledge to help and benefit other people. Integration of psycholog y and theology is a way of making the biblical teachings and guidance more practical for the Christians who find the need to share their problems with someone, and seek help towards solving them.

P Technology Management Essay Example | Topics and Well Written Essays - 1000 words

P Technology Management - Essay Example The paper recommended that capacity building, change management, injection of more funds and resources into the MIS department will resolve the highlighted issues. Introduction Information technology and systems have transformed the economic climate through empowering the organizations to compete globally. It has become backbone of the organizations success. However, this success has been achieved by the organizations that have successfully implemented the various information technology solutions developed to resolve the prevailing and traditional issues. The organizations that have not been able to overcome the factors leading to lack of implementation of the solutions have lost the competitive edge and ultimately withdraw from the market. Nguyen and Papadopoulos (2011) postulated that customer relations management solutions have substantially benefited the Vietnamese Small and Medium Enterprises (SMEs). As a result, they are able to compete in 2012 with the global competition comin g in their markets after Vietnam has ratified WTO treaty. This paper aims to identify problems and to recommend solutions to overcome it. It has objective to highlight the leading factors that have lead to the unsuccessful and poor implementation of information technology management solutions in the organization. ... It has a wide spectrum of areas to consider including all Enterprise Resource Planning (ERP) issues. In a customer service organization, customer is the king and all the information related to the customers are of prime importance. To ensure efficiency and effective services, the customer relation management software plays a strong role in storing, categorizing, prioritizing and keeping the customer relations in desired frequency. Other modules include financial modules, accounting software, Internet, knowledge management and database management. These software help the organization in managing its tasks with ease and efficiency. The instant results derived from the reports generated through these software help the organization to take efficient decisions. The Internet helps the organization to develop an internal communication network for effective communication among the employees as well as to undertake all external communication with customers, affiliates and foreign partners onl ine. Thus, reducing time and costs of traditional communication methods. Information Technology and Competitive Advantage The information technology has twofold benefits. It automates the processes and decision making of the organization. Furthermore, it empowers the employees through giving them the steering of controlling the large amount of data available and to direct it in numerous ways to achieve astounding results. This aspect becomes the competitive advantage for the organization through which it competes globally. As globalization has opened the access of knowledge to all and the human resources have become the competitive advantage of organizations. Factors Responsible for Poor IT Management There are numerous factors that are responsible for the